Customer Metrics

SQL file

At GoCause, I frequently wrote queries to provide insight into customer satisfaction and use of our service. Some of these were one-off reports, but I also built an internal dashboard showing an overview of customers moving along the User Acquisition and Conversion Funnel. This activity-tracking tool became the foundation for the daily operations and goal-setting of the company.

I also built a related system to automatically follow up with customers at various stages along the Conversion Funnel and provide helpful information for them to become more engaged with our service.

Technologies Used
PHP MySQL Data Visualization